Come meet us at Parallels Summit 2012 APAC plus 1 more |
| Come meet us at Parallels Summit 2012 APAC Posted: 30 Aug 2012 10:59 AM PDT Greetings! OpenSRS has made some pretty amazing inroads into Asia for a while now and I wanted to give everybody a better idea of what we are keeping ourselves busy with. My name is Caleb and I handle business development for OpenSRS here in Asia based out of Singapore. Some of you may have already met me on my Asian tours or at industry events such as WorldHostingDays in Bangkok. We’re planning on attending much more of these events throughout Asia in the future and we hope to see you there!
We are here to empower resellers to simply go out and capture these opportunities with the knowledge that you are being supported by a stable and established provider in OpenSRS. By first listening to resellers, we hope to be able to understand the challenges you are facing, then try our very best to support these endeavours. Every reseller is unique in their own ways, so we want to be able to help you navigate not just the business but also cultural aspects here in Asia. ccTLDs in AsiaOpenSRS currently supports ccTLDs from 17 countries in Asia. We are actively working on multiple fronts to add support for more countries while at the same time improving service for existing supported ccTLDs. As we are expanding this portfolio, we also want to hear from resellers which ccTLDs from Asia are important to you so that we know how best to deploy integration resources. Parallels Summit 2012 APAC, 21 & 22 September in SingaporeSince 1999, OpenSRS has hundreds of resellers spanned all across Asia who have been counting on us to power their domain name registrations. These are exciting times as OpenSRS now has additional Domains and Trust services which help resellers break into new revenue streams. We are also bringing the benefits of strategic partnerships which OpenSRS has with leading service vendors to Asia. One perfect example of this is our tight integration with the Parallels Automation line of products such as Parallels Plesk Panel and Parallels Business Automation. OpenSRS is sponsoring this year’s Parallels Summit 2012 APAC in Singapore. The event will take place September 20-22. We want to meet you to understand how we can help your business be even more successful in Asia. As sponsors, we are pleased to invite you to attend the summit at no charge. I am also available to meet before or after the conference to understand better how we can work together. Please see our event page for the registration code and to book a meeting. |
| Posted: 28 Aug 2012 10:27 AM PDT I've talked in the past about starting the sales process for SSL certificates "upstream" – that is, offering the appropriate certificate to your customer after assessing their needs, rather than immediately going to a lower cost domain validated certificate. You can have a look at that post if you missed it, but the basic premise is that domain validated certificates are great for individuals, while organization and extended validation certificates should be the default certificate that you sell to your business customers. SSL marketing – some new ideasExpanding on that a bit, I want to get into how SSL is marketed these days and hopefully give you some ideas that you can use to stand out from the crowd and do things a little differently. Those who sell SSL generally know the difference between a domain-validated certificate and an organization or extended validated certificate. But do your customers who are buying SSL know the difference, and more importantly, do they really need to know? I've looked at a ton of sites selling SSL lately and I noticed that the vast majority of these companies sell SSL certificates using buzzwords, comparison charts and acronyms. It's OV vs. DV and EV, UCC/SAN, multi-domain this and dynamic vs. static seal that. Spec sheets are great for people who understand specs, and I'm not saying you shouldn't have one on your site – some customers will be looking for that information and it’s good to have it. Apple keeps things simple when it comes to buying a MacBook Pro, but if you want to know which processor and how much L3 cache there is, the info is just a click away. But the average certificate buyer will end up skimming over all this info they don't understand and hitting on the one thing they do understand: the price. But without that understanding of what makes the products different, they won't know why a TrueBusiness ID certificate is more expensive than a QuickSSL. Educate or simplifyYou have a couple of options to counter this: spend time educating customers on the differences (SSL 101), or take the confusion out of your marketing. In my travels around the web, I also found a couple of examples of companies taking a bit of a different approach to selling SSL:
You'll note some similarities – gone are most of the buzzwords and acronyms. Instead both examples provide easy-to-understand guidance. Are you a small business? Then the Premium or Business plan is for you.
Selling the right SSL certificate to the customer is job oneTake a look at your own marketing for SSL and see if you can do things a little differently. Maybe the goal is to move your small business customers to an organization-validated certificate from a domain-validated product (and push up your margins a bit in the process). A little effort around education and simplification of your marketing might be all you need to do to accomplish that. Ensuring that your customer gets the appropriate SSL certificate for their needs should be priority one. |
Most buyers will understand Standard vs. Pro vs. Business SSL and self-select the right certificate for their needs. But if they don't, one provider offers a nice interactive simulator that asks a few questions and tells the user what they should buy (in some cases, it's the inexpensive Standard cert that is suggested – the goal, remember, is to sell the appropriate certificate for their needs).| You are subscribed to email updates from OpenSRS Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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The Galaxy SIII is one of the hottest Android phones around with a super-bright 4.8″ display, dual-core processor running Android 4.0 Ice Cream Sandwich. And it’s also the first smartphone offered by Ting that works with Sprint’s new and ultrafast 4G LTE network (where available).
Last but certainly not least, you may have missed the recent addition of some new options for Resellers using OpenSRS Offers to bring Ting to your customers. At launch we had a single offer of $50 off a device purchase and a 25% revenue share for Resellers for two years and that remains for those looking for a nice balance of savings for your customers and a new recurring revenue source for you.