martes, 17 de agosto de 2010

Meet the Resellers: Xpress Hosting

Meet the Resellers: Xpress Hosting


Meet the Resellers: Xpress Hosting

Posted: 16 Aug 2010 08:47 AM PDT

Este artículo está disponible en español a continuación.

xpress-logoMexico-based webhost Xpress Hosting has used a customer-centric approach to doing business to become the leading webhost in the region. It was only natural then, for Xpress Hosting to seek out a wholesale Registrar with the same focus on the customer.

Xpress Hosting began working with OpenSRS in 2009. Julian Flores, CEO of Xpress Hosting, says that the company went looking for a vendor that "went beyond, 'okay this is the API, this is how you integrate it…there, you’re good to go. And that's it.'"

He says they found just that in OpenSRS.

Challenges and Opportunities

The company started out as a specialized application host in 2001, but when customer demand for shared hosting swelled, they listened. That was a move that paid off in spades. The company now provides hosting services primarily to small- and mid-sized businesses throughout Mexico and the surrounding region.

Xpress Hosting sees huge opportunity in a country that is rapidly emerging as a technological nation. But Flores says being in Mexico means the company faces some unique challenges.

express hosting homepage"There is a very interesting contrast in Mexico regarding technology," Flores explains. "We have three major metropolitan areas – Mexico City, Guadalajara and Monterrey – and more than 60% of our customers come from those cities."

"The urban customers are informed and educated," Flores says. "They know what they want and they knock on our doors asking for it."

But those in the rest of the country often need more help from a customer support and education perspective, something that Xpress Hosting is glad to provide. They've built their business on providing that kind of one-on-one customer service.

Customer Service Focused

Flores explains that in Mexico, there is a cultural requirement for a personal relationship in business. "It’s not like in the United States where you can do business with someone over the phone, or email. It doesn’t work like that in Mexico."

"Our customers look for a personal relationship, and that’s where our niche is," he says. "For example, we provide a specialized account rep for all of our customers and the customer has their phone extension, cell phone number and email address and the rep knows the requirements and special needs of the customer."

Flores says that the relationship he has with OpenSRS enables his company to react quickly and provide the kind of service and support that his wide range of customers require.

"We have a very successful and close relationship with OpenSRS and our account manager," he says. "Honestly, it’s been the best customer experience that I’ve had with a wholesale registrar."

A Very Bright Future

Within Mexico, technology is spreading and the population, especially the youth, are embracing the Internet. Flores says the future looks exceptionally bright for the company and for the country.

"The next 10 to 15 years are going to be quite a ride for us," he says. "These young people, make no mistake, they are here to replace us and they will have a webhosting account with us. We’ll be a part of it!"

With a continued focus on meeting the needs of customers like Xpress Hosting, OpenSRS aims to be an important part of it as well.


xpress-logoCon sede en México, Xpress Hosting ha utilizado un enfoque centrado en el cliente para hacer negocios y convertirse en el servicio de alojamiento web líder en la región. Fue natural entonces, que Xpress Hosting buscara un Registrador de venta al mayoreo con el mismo enfoque en el cliente.

Xpress Hosting comenzó a trabajar con OpenSRS en 2009. Julián Flores, director general de Xpress Hosting, dice que la compañía fue en busca de un proveedor que “fuese más allá de, bien aquí está el API, esta es la forma de integrarlo … están listos. Y eso es todo.’”

Menciona que encontró precisamente eso en OpenSRS.

Retos y Oportunidades

La compañía comenzó como un tipo de alojamiento para aplicaciones especializadas en el 2001, pero cuando la demanda del cliente para alojamiento compartido creció, ellos escucharon. Esa fue una decisión que dio frutos con creces. Ahora la compañía ofrece servicios de alojamiento a empresas pequeñas y medianas en México y la región circundante.

Xpress Hosting ve una gran oportunidad en un país que está emergiendo rápidamente como una nación tecnológica. Sin embargo, Flores dice que estar en México significa que la compañía se enfrenta a algunos retos únicos.

express hosting homepage“Hay un contraste muy interesante en México en relación con la tecnología”, explica Flores. “Tenemos tres grandes áreas metropolitanas – Ciudad de México, Guadalajara y Monterrey – y más del 60% de nuestros clientes vienen de estas ciudades”.

“Los clientes urbanos son informados y educados”, afirma Flores. “Ellos saben lo que quieren y tocan nuestras puertas pidiéndolo.”

Mientras tanto, los clientes en el resto del país, necesitan más ayuda desde una perspectiva de soporte al cliente y educación, algo que Xpress Hosting se complace en ofrecer. Han construido su negocio con esa clase de servicio al cliente “uno-a-uno”.

Enfocados al Servicio al Cliente

Flores explica que en México existe un requisito cultural de una relación personal en los negocios. “No es como en los Estados Unidos, donde usted puede hacer negocios con alguien por teléfono, o correo electrónico. No funciona así en México”.

“Nuestros clientes buscan una relación personal, y ahí es donde está nuestro nicho”, dice. “Por ejemplo, ofrecemos un representante de cuenta especializado para todos nuestros clientes y el cliente tiene su extensión de teléfono, número de teléfono celular y la dirección de correo electrónico y el representante conoce los requisitos y necesidades especiales de sus clientes”.

Flores dice que la relación que tiene con OpenSRS permite que su compañía reaccione con rapidez y proporcione el tipo de servicio y soporte que su amplia gama de clientes requieren.

“Tenemos una relación muy cercana y exitosa con OpenSRS y nuestro representante de cuenta”, dice. “Sinceramente, ha sido la mejor experiencia de cliente que he tenido con un Registrador de venta al por mayor.”

Un futuro muy brillante

En México, la tecnología se está extendiendo y la población, especialmente los jóvenes, están adoptando la Internet. Flores afirma que el futuro se ve excepcionalmente brillante para la compañía y para el país.

“Los próximos 10 a 15 años van a ser un paseo muy interesante para nosotros”, dice. “No se equivoquen, estas jóvenes generaciones, están aquí para reemplazarnos y ellos tendrán una cuenta de alojamiento web con nosotros". Nosotros vamos a ser parte de este cambio! ”

Con un enfoque en la satisfacción de las necesidades de los clientes como Xpress Hosting, OpenSRS espera ser una parte importante de este cambio también.

Much thanks goes to OpenSRS Tech Support Analyst Carlos Barrientos for translating this post to Spanish. Muchas gracias!

martes, 10 de agosto de 2010

6 Ways for Web Hosts to Stand Out in a Saturated Market plus 1 more

6 Ways for Web Hosts to Stand Out in a Saturated Market plus 1 more


6 Ways for Web Hosts to Stand Out in a Saturated Market

Posted: 09 Aug 2010 01:53 PM PDT

Look around the web hosting industry and you'll run into a lot of similar looking websites offering similar packages with similar costs. So how is a webhost supposed to stand out amongst the crowd and attract new customers?

To help out, we're presenting a webinar on August 26th, 2010. Adam Eisner, who heads up our domains business here at OpenSRS will take you through six tangible strategies that you can use to differentiate yourself in a crowded environment. He'll bring you real-world examples along with data from our Reseller base that will provide you with practical ways to fuel growth and attract new customers.

As with all of our webinars, it's free to attend and everyone is welcome. We'll hold a pair of sessions on August 26th at 9am and 2pm EDT (that’s 1300 and 1800 UTC) to accommodate attendees in different time zones. Register today so you don't forget. And, keep in mind that registering ensures that you'll automatically get an email with a link to the archive after the webinar ends, so even if you can't make it to the live event, it does make sense to click the link below and signup.

Register Here

A Simple, Proven, Neatly Wrapped Promotion For You

Posted: 09 Aug 2010 12:28 PM PDT

When I came to Tucows about a year ago I promised on this blog that I would be "…experimenting with our Hover (retail) business, largely in hopes of sharing any successes." For a while, I was doing more experimenting than succeeding. (I don't have to tell you. Retail is tough.) But we have recently launched a few successful initiatives – marketing campaigns, improvements to our user experience (built on the OpenSRS API, of course) and innovations in our customers support – that can all be imitated fairly easily. We are thrilled to have you do just that. We will start putting together simple case studies to let you know what we did and how we did it so you can benefit from our experiences.

This is the first in that "series."

We recently launched a very simple domain name promotion to encourage our current customers to register their own names (firstnamelastname.com) and put them to immediate use. We suggested available TLDs, offered tips on complementary services, highlighted real examples and extended a 15% discount off our standard domain name pricing.

The results were outstanding. We sent an email that got a 33.3% open rate and an 8.9% click-through-rate among opens. 14% of those who clicked purchased. 43% of those who purchased attached an email service. These metrics all surpassed our past marketing efforts. (You might have even tighter customer relationships and enjoy better open rates, CTRs and conversions. You can therefore assume your numbers would look even better.)

The links below offer everything you should need to repeat this promotion, including a much more detailed breakdown of what we did (from database query to subject header test to coding the links in the email) and the zipped up HTML email that we sent. You can take a look at the landing page here. We have also added these materials to our new marketing resources section.

If you are an OpenSRS reseller, swipe, borrow and steal anything you want. That's the idea. (If you are not an OpenSRS reseller, don’t!) If you have any questions at all or want some help on the implementation, let us know.

Click here to download the detailed case study (.pdf)

Click here to download the HTML email (.zip)

Click here to see the landing page

miércoles, 4 de agosto de 2010

New Lower Price for .TV domains and a .TV Promo! plus 1 more

New Lower Price for .TV domains and a .TV Promo! plus 1 more


New Lower Price for .TV domains and a .TV Promo!

Posted: 04 Aug 2010 07:23 AM PDT

Good news! Starting August 4th, 2010, we’re dropping the price for new .TV domains to just $19/domain year. That new price applies to all resellers and will be in effect through May 31, 2011.

But wait! There’s more!

Better news! Not only are we lowering our wholesale price, but we’re also rolling out a .TV promo at the same time. Resellers who sign up for the .TV promotion and agree to do some marketing around .TV domains will see their cost for new .TV domain registrations drop to just $12/domain year from now until May 31, 2011. Signup here.

Like other promotions you are required to do some marketing/promotion of .TV domains on your website or through an email campaign. The discount will be paid in the form of a rebate deposited monthly.

To sum it up:

  • The regular price for new .TV domain registrations is now $19/domain year for all Resellers, through May 31, 2011.
  • We’re offering a .TV promo starting today – signup and do some marketing to get an even better price of $12/year for new .TV registrations through May 31, 2011.
  • The lower pricing applies to new .TV domains only, but multi-year registrations do qualify. Renewals and transfers will continue to be priced at $35/domain year.

About .TV domains

.TV domains are made for websites with video. To help drive sales of new .TV domains, consider suggesting that new customers purchase the .TV domain to go with a .com or other domain extension to showcase videos, screencasts and other multimedia content. Many of your existing customers might also be interested in picking up the .tv version of their domain name as well.

With the increasing availability of easy to use tools for video content creation and sharing, demand for .TV domains will continue to grow. This special pricing on .TV domains makes it even easier for the average person to get their own place online to show and share video content.

Find out more about .TV domains:

The Importance of the .EU Registrar Advisory Board

Posted: 03 Aug 2010 11:51 AM PDT

At OpenSRS, .EU is an integral part of our business. Our strong presence throughout Europe means the domain extension, which is immediately recognizable across the continent, is one most of the most popular sold among our European resellers. And with the registry having now surpassed three million names under management, it is clear the extension resonates with European individuals and businesses.

EurIDGiven .EU's importance to us, I was very pleased to be appointed the North American representative to the registry's Registrar Advisory Board earlier this year. EURid, the .EU registry operator, convenes a meeting of the Board three times a year to gather feedback from the registrar community. Discussion topics range from key registry performance metrics to upcoming features and releases, and can also involve a great deal of back and forth between attendees about the registry's direction.

Overall, the discussions generally stay within the Board's mandated scope, which is to (and I will borrow directly from the registry here):

  • Advise the EURid Board on issues where the EURid Board might need to consult the registrar community;
  • Consider and bring to the attention of the EURid Board any policy or operational issue that might be of future importance or affect the .EU domain space;
  • Submit input to the long-term strategies;
  • Channel the feedback of the larger stakeholder community into EURid;
  • Help strengthen relationships with the registrar community;
  • Support EURid in its interactions with other stakeholders.

As a representative of a registrar with a particularly unique business model, I try to keep my eyes and ears open for issues and topics that could have a particular impact on resellers. The Board, which is comprised largely of retail-focused registrars, can sometimes get deeply involved in discussions and suggestions that don't necessarily fit well with reseller-focused business models. As such, I always try to make sure our view is heard.

To EurID's credit, they could simply ignore the Board and its input, and continue operating the registry as they see fit. However, EURid staff and management are actively involved with the Board, and are constantly soliciting feedback. This is something few of the registries that registrars work with do on a regular basis.

Although I'm only a few months into a three-year mandate, I have found the experience thus far extremely valuable and rewarding. I look forward to continuing to help shape policy for one of the world's largest ccTLDs in the future.

martes, 3 de agosto de 2010

The upside of downtime in today’s socially connected Interwebs

The upside of downtime in today’s socially connected Interwebs


The upside of downtime in today’s socially connected Interwebs

Posted: 02 Aug 2010 11:47 AM PDT

If you’re an OpenSRS reseller, I have no doubt that you’re concerned about availability and uptime. Downtime affects us all and it really, really sucks.

As if dealing with a service impacting incident while it’s happening isn’t difficult enough, social tools like Twitter make it impossible to squelch harmful speculation that can result from a lack of communication with customers.

The point is, if there’s bad news to communicate, it’s best that your users hear it straight from you.

Although the black cloud of downtime affects us all, you’ll see in Lenny Rachitsky’s webcast titled “The Upside of Downtime“, with proper planning it doesn’t have to be all doom and gloom. In fact, executed within the right communications framework, a service impacting incident might even be considered an opportunity to build trust with users.

Lenny heads up R&D for the Webmetrics division of Neustar. He also blogs about transparency on his blog at Transparent Uptime and can be followed on Twitter at @lennysan.

In his O’Reilly webcast, Lenny shares his framework for dealing with incidents through effective Preparation, Communication and Explanation. The webcast is just under an hour and talks about specific strategies, including how to gain buy-in from departments that might be hesitant about implementing such a framework.

If you’re responsible for uptime, or communicating uptime, I’d highly recommend you make time to hear what Lenny has to say.

At OpenSRS, we’ve long since learned the benefits of being transparent with our resellers and although we’re far from perfect, we’ve made great strides in providing comprehensive, realtime communications that adheres to much of the framework that Lenny describes.

Has your company implemented a transparent communications framework? What tools are you using? How’s it going? Any challenges and obstacles along the way?

I’d love to hear your story, because we all have downtime affecting each of us. It doesn’t matter how large we grow, how much money we spend on infrastructure or how bright our people are.

What’s your uptime story and how are you communicating it?

**Thanks to Kevin Dooley for releasing his cloud photo, “Am I an Angry Cloud, or a Happy Cloud?” under a Creative Commons license. We personally think it’s an angry cloud working towards become a happy cloud real soon!

viernes, 30 de julio de 2010

Holiday Hours: Civic Holiday, August 2

Holiday Hours: Civic Holiday, August 2

Link to OpenSRS Reseller Blog

Holiday Hours: Civic Holiday, August 2

Posted: 30 Jul 2010 07:58 AM PDT

Beach
Monday, August 2nd is civic holiday in Ontario (Simcoe Day) and Tucows HQ here in Toronto will be operating on holiday hours.

The photo is courtesy of Stefan Lins. Thanks for making your photo available under a Creative Commons license!

Here’s a list of departments along with any special holiday hours for Monday, August 2nd, 2010:

Department Hours
Technical Support Regular hours
Payments Closed
Compliance Closed

We wish everyone a safe and enjoyable holiday!

jueves, 29 de julio de 2010

Ken Schafer talks “transparency in action” with Lenny Rachitsky plus 1 more

Ken Schafer talks “transparency in action” with Lenny Rachitsky plus 1 more

Link to OpenSRS Reseller Blog

Ken Schafer talks “transparency in action” with Lenny Rachitsky

Posted: 29 Jul 2010 12:17 AM PDT

Yesterday, our very own Ken Schafer talked with Lenny Rachitsky from Transparent Uptime about the benefits, efforts and challenges behind the  implementation of operational transparency at OpenSRS.

Being transparent with your customers is an important part of customer service these days. From the interview:

“The days of hiding are over. You now have a choice of whether you want to tell the story or have others misrepresent the story on your behalf. It seems scary to admit you have problems but you gain so much by being open and honest that the stress of taking a new approach to communications is easily outweighed.” –Ken Schafer

Although we have a lot more work ahead of us, we’re proud of our transparency efforts here at OpenSRS. Visit Transparent Uptime for the full interview.

To see OpenSRS Status live view, visit http://status.opensrs.com.

Transferring Domains made Easier

Posted: 28 Jul 2010 12:29 PM PDT

We hear all the time from domain registrants and resellers alike, that transferring a domain name from one registrar to another is too complex. What should be a fairly straight forward process can be complicated by different interfaces at different registrars.

We want to make it easier for your customers to transfer their domains from other registrars to you. To help you out, we took a complete look at the domain transfer processes of the top ten competitor registrars — 1&1, Go Daddy, Joker, MelbourneIT, Moniker, Namecat, Namecheap, Network Solutions, Register.com and Web.com.

Screencasts for Resellers

Using that research, we’ve created a series of screencasts (and also PDF versions with screenshots) that will help registrants successfully complete their transfers to you.

The OpenSRS screencast series: “Preparing your Domain to Transfer” includes step-by-step documentation, with accompanying screenshots and videos for each of the top ten registrars. Here’s the screencast for GoDaddy as an example:

Maximize your Transfers-In

Using these tools, you can assist your customers in ensuring a successful domain transfer. Your customers will learn the 4 basic steps required to prepare a domain for transfer:

  • Ensuring WHOIS contact information is correct
  • Making required WHOIS privacy changes
  • Unlocking the domain so it can be transferred
  • Obtaining the transfer authorization code for the domain

All of the content is white-labeled and ready for you to add your own Reseller branding to share with your customers.

Available for Download Today

To download the complete set in PDF, QuickTime or Flash video format go to our Transfers-In marketing resources downloads page.

sábado, 24 de julio de 2010

Some ideas on marketing .CO

Some ideas on marketing .CO

Link to OpenSRS Reseller Blog

Some ideas on marketing .CO

Posted: 23 Jul 2010 10:22 AM PDT

If you’re read this blog over the past few days, you’ve probably already gathered that we’re bullish about .CO. The numbers so far have been astounding. And Google’s decision to treat .CO as an international (generic) TLD goes even further to position it as a viable alternative to .com. So now we’d like offer a few thoughts on how you might be able to effectively market .CO based on what we have seen with other new TLDs and what we have seen from some of the first resellers out of the gate.

On Your Site

The easiest thing you can do is add some messaging to your homepage (or the beginning of your domain search path) to let users know that .CO domain names are now available through your service. But success will mostly likely be driven by how you integrate .CO into your search results. Customers in the online world are a finicky bunch. Button placement, colors, menus and user interface all play a critical role in determining how much of a consumer’s hard-earned money you will earn. We mocked up a sample search result page to give you an idea where we think you could see results.

Identify .CO domain names as “NEW.” It may also be wise to have a help button a registrant can click on in order to learn about .CO and why it’s a great choice for their business. They key is to reinforce (.com-like) universality and credibility.

Place available .CO domain names at or near the top to grab a registrant’s attention and encourage them to act. (It is actually always a good rule to give better real estate to results that are available than result that are not.) If .CO is buried too low or even behind a “more options” link,  the customer might never even consider it.

Suggest a two year registration. (This is actually a suggestion for all domain names.) When the default is one year, most customers will register for one year. When the default is two, it is surprising how many customers will register for two years. So, a good suggestion might be to start with a two year offer (perhaps with a discount), but make sure it is very clear how to change the term to one year.

In Other Communications

Besides having your front-end tuned to convert, another important step is to communicate the .CO news directly to your customers. An effective way to do this is through an opt-in email marketing campaign. Assuming you have an email list of customers, here are some suggestions that have produced results for our resellers in past TLD launches:

  • Don’t assume your customers know about .CO. Sending a simple email about the availability of this new TLD could be enough to drive additional business.
  • You could perform a batch check on your customers’ current domains and see which .CO equivalents are available. Many customers will want to protect their name across all generic TLDs. For example: “Dear customer, we notice that you have companyxyz.com…we want to advise you that companyxyz.co is now also available….”
  • If you have the data, you can also look through past unsuccessful domain searches and reach out to customers where the exact-match .CO domain is now available.
  • In your marketing messages, it might be worthwhile to note that Google (and presumably other search engines) will be treating .CO domain names as generic TLDs. (This addresses fears that a .CO name will only get SEO results in Colombia!). You might also mention that the .CO registry is spending significant marketing dollars to make sure Internet users (your customers’ visitors) will know and respect .CO when they see it.

We will continue to monitor what folks are doing and what seems to be working to share with the network.

Please let us know if you have ideas or questions.

Seguidores