Our Reseller-Friendly Approach to Pricing

Posted: 01 Jun 2010 10:27 AM PDT

At OpenSRS, we’re proud to be an industry leader when it comes to ‘reseller friendly’ wholesale domain services. Features like free WHOIS privacy, a 5-day add grace period for domain deletions, true white label sub-reseller support, and our ‘cost-plus’ model for pricing have established us as a leading choice for wholesale domain name registrations.

Effective July 1, 2010, registry fees for .com and .net domains are increasing. These registry fee increases were announced by VeriSign (the operator of the .com and .net registries) in January, in accordance with their agreement with ICANN.

Here are the details:

.com increases by $0.48 to $7.34 beginning on July 1st, 2010
.net increases by $0.42 to $5.40 beginning on July 1st, 2010

Several years ago, OpenSRS transitioned to selling gTLDs, including .com and .net domains under a ‘cost-plus’ pricing model, meaning that the price you pay is broken down into three separate parts – the Registry cost, the ICANN fee (currently 18 cents), and an OpenSRS management fee. OpenSRS retains the management fee for providing the domain registration and management service. Changes to the Registry costs and the ICANN fee are passed through transparently.

The chart below shows the changes to our domain registration fees after the VeriSign fee increase on July 1st:

OpenSRS

gTLD	Registry Cost	ICANN Fee	OpenSRS Fee	Registry Increase	OpenSRS Increase	Total
.com	$7.34	$0.18	$3.00	$0.48	$0.00	$10.52
.net	$5.40	$0.18	$3.00	$0.42	$0.00	$8.58
.org	$6.75	$0.18	$3.00	$0.00	$0.00	$9.93
.info	$6.75	$0.18	$3.00	$0.00	$0.00	$9.93
.biz	$6.85	$0.18	$3.00	$0.00	$0.00	$10.03
.name	$6.00	$0.18	$3.00	$0.00	$0.00	$9.18

Our transparent, reseller friendly pricing model is in contrast to the approach taken by other registrars, where there is often a single price per gTLD. In the case of eNom, this was recently announced as an across-the-board 55 cent increase to domain registration fees for the six most popular gTLDs. Below is their Basic plan pricing, broken down into its component costs, with the new pricing effective July 1st:

eNom

gTLD	Registry Cost	ICANN Fee	eNom Fee	Registry Increase	eNom Increase	Total
.com	$7.34	$0.18	$2.98	$0.48	$0.07	$10.50
.net	$5.40	$0.18	$4.92	$0.42	$0.13	$10.50
.org	$6.75	$0.18	$3.57	$0.00	$0.55	$10.50
.info	$6.75	$0.18	$3.57	$0.00	$0.55	$10.50
.biz	$6.85	$0.18	$3.47	$0.00	$0.55	$10.50
.name	$6.00	$0.18	$4.32	$0.00	$0.55	$10.50

As an OpenSRS reseller, you have complete visibility to our costs; We won't use one registry's price increase as an opportunity to raise our prices on additional gTLDs. We believe that our transparent pricing model gives you comfort in clearly understanding how we approach pricing, and what you can expect in the future.

If you want to see more detail on the current registry costs and ICANN fee, you can see it here: http://opensrs.com/services/domains/domains-pricing

Up next, we’ll be writing about our more reseller friendly approach to sub-resellers. Stay tuned!

OPENSRS

miércoles, 2 de junio de 2010