A Plea from Marketing

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A Plea from Marketing Posted: 24 Jun 2011 12:59 PM PDT Almost every time I meet with an OpenSRS reseller, they end up saying, “Hey, it would be great if you had something to help me deal with (particular marketing challenge).” And I end up saying, “We do have that! #@!!%! We posted it on the blog five times and emailed you like thirty.” And they say, “OK, calm down, I’m just asking…” And I say, “You’re just asking?! Let me ask you this…” And they say, “Stop pushing me.” Anyway, since apparently we are reseller friendly, I have been asked to apologize and politely remind you that we have wonderful marketing resources and capabilities you should take advantage of. Want to make it easy as possible for customers to transfer more domains to you? We have white label videos and tutorials to help them transfer away from your top competitors. Want to educate your customers about the value of contact privacy? Check out our white label video and PDF on the benefits of revealing less in their Whois records. Want to help your customers understand that it does, in fact, matter who manages your domain name? We have Tucows Domains badges and a Tucows Domains Promise that you can link to. We have marketing kits for TLDs, SSL brands and goMobi. We have end user tutorials on configuring our email service with the leading mobile devices. We have tons of end user documentation and videos that we can help you brand as your own. We can help you segment your own mailing lists for transfer campaigns or name-based promotions. See anything you like going on at Hover? We can help you replicate it. Have another marketing challenge that you think we might be able to help with? Ask us. We are not trying to turn ourselves into retailers. We also understand that the resources listed above will likely not help you solve your most pressing business problems. But we have 11,000 resellers that do have some challenges and needs in common. Many of you do not have the resources that we do. If there are opportunities to find efficiencies and to make your jobs a little easier, we want to do that. So, please use what we have and please let us know if there is anything else we can do to help. Damn it.

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