Help Your Customers Find the Perfect Domain plus 1 more

Help Your Customers Find the Perfect Domain

Posted: 27 Jul 2011 07:35 AM PDT

Are you missing out on sales by not helping your customers find the perfect domain name?

Offering Premium Domains from OpenSRS is one great way to help customer rind the right name, and complete the sale. Implementing Premium Names is easier than you might think.

Here's a couple of different ways to get started with Premium Domains:

Offer a "domain search consultancy" service to help customers find the right domain
Implement Premium Domains results into your search results using the OpenSRS API
Look through existing customer domains for domains with dashes and add-on words and cross-reference for better options from the Premium Domains database

Lots More Help to Get You Started

To help you out with both customer education pre-sale, and to help you or your staff when they are making the sale, we've put together some information about Premium Domains, including why you should consider offering them as part of your suite of services.

You’ll also find a new Premium Domains end-user FAQ in our Marketing Resource section that’s ready for you to grab and use to help make the case with your customers that they should be willing to pay a bit more for a Premium Domain rather than settling for something that isn’t quite as good.

We answer questions like “Why are these Premium Domains more expensive than 'regular' domains?” and “Why should I consider spending more on this Premium Domain vs. an available domain?”

Those new materials are in addition to the existing Premium Domains video (found on that same page).

Free Marketing Content: Why Business Needs a Professional Email Address

Posted: 27 Jul 2011 05:18 AM PDT

A short while ago, Michael wrote a plea from Marketing inviting our Resellers to tell us what they need from us that would help them be more successful.

One of the requests was for us to craft some content around the positioning of free vs paid email accounts using domain names for end users. We took a couple of stabs at it, and along with input from you, we’ve produced this one pager you can use however you like. It’s available in our email marketing resources section.

Go ahead and customize it for your own brand, copy and paste into you website, whatever you like. And don’t forget we’re always here for you… tell us what you need and we’ll get on it!

Professional Email Addresses

A lack of trust and perceived professionalism can directly translate to lost revenue.

There are lots of ways you've worked to build positive brand and inspire trust with your clients. Pleasant phone greetings when client calls in, a professional sign over the office entrance, even stationary on a nice paper stock are important to let your clients know that you're serious about your business.

But what about having your own domain name for email?

How does it look after a great conversation with a potential customer when you hand them your card and your email address you expect to have important business conversations with belongs to one of the big email providers offering free service?

Put another way, imagine a lawyer with an email address of consultantpat@hotmail.com. Do you think Pat's clients would be comfortable knowing that private correspondence with their consultant was being transmitted through a free email service? How would their perception change if Pat's email were pat@robinsonconsulting.com?

Professional branding aside, there are some great reasons to have your email at your own domain name for business email:

Who's going to help? Delete an important email? Can't log in to your account? Have a question about the number of email you can send from your account? The free email service providers have self-service tools to help you figure out your problem, but what can you do if you still have a problem? Who will you talk to and how long will you have to wait for help?

Will your emails be delivered? "I didn't receive your email". Does this sound familiar? Free email accounts are very popular with spammers. Did you know that some mail services started blocking mass mail delivery from free email accounts with these domain names?

The switching cost to a domain-based email address later is higher. There's a strong benefit to having people know where to find you. Changing your email address can be a lot like a retailer relocating. All the business built over the years could disappear, as customers can no longer find you at the address.

Unintended communication could be embarrassing, even damaging. Jon Smith is our hypothetical accountant with a free GMail account at jon.smith@gmail.com. Can you guess the number of times his clients have emailed their sensitive financial documents (even tax returns) to john.smith@gmail.com? Sure, it's the client's fault for the mistake, but could this have been prevented if he were Jon@ReliableAccountants.com?

Free email accounts are very popular these days. But if you're serious about your business and your brand, it might be time to consider how current and potential clients are judging you by a simple email address.

Call and talk to us. We'll be more than happy to tell you how our services can help your business be more professional, starting today.

OPENSRS

miércoles, 27 de julio de 2011